1 in 3 Can Barely Afford Medical Care
My favorite market is people who are generally overlooked by brokers, people that don’t have investment counselors, people with a lower net worth.
The reason? Our products with their guarantees become very important to them.
Along with issues of income and worry regarding having enough money comes the issue of medical care. What had been a huge source of annuity premium for me is now changing. While this target market is still my target market, I now must be very careful because money now has to be set aside for medical expenses that in the past was always covered by insurance.
A recent report by the Kaiser Foundation focused on the change this target market is facing and the increasing demand for money form the family budget.
More Americans have health insurance, but they’ve also become increasingly worried over the past two years about how to pay for every aspect of their medical care.
While the majority of insured adults still can afford their health care, the minority who say it’s “difficult” to pay their monthly premiums, doctor and prescription copayments, and deductibles is growing.
Potential explanations for these concerns, revealed in a new Henry J. Kaiser Family Foundation pole, include rapidly rising prescription drug costs and the fact that employer-provided health insurance plans with high deductibles are far more common than they used to be.
Some of the key findings include:
- Four in ten (43 percent) adults with health insurance say they have difficulty affording their deductible, and roughly a third say they have trouble affording their premiums and other cost sharing; all shares have increased since 2015.
- Three in ten (29 percent) Americans report problems paying medical bills, and these problems come with real consequences for some. For example, among those reporting problems paying medical bills, seven in ten (73 percent) report cutting back spending on food, clothing, or basic household items.
- Challenges affording care also result in some Americans saying they have delayed or skipped care due to costs in the past year, including 27 percent who say they have put off or postponed getting health care they needed, 23 percent who say they have skipped a recommended medical test or treatment, and 21 percent who say they have not filled a prescription for a medicine.
- Even for those who may not have had difficulty affording care or paying medical bills, there is still a widespread worry about being able to afford needed health care services, with half of the public expressing worry about this.
As agents and advisors, we must include in our recommendations assets that can be available to our clients to help with their share of medical expenses not covered with insurance. Seniors who are now on Medicare are getting the double whammy. 1. being on fixed income and 2. finding the medical costs not being reimbursed by Medicare skyrocketing and needed to be paid by the enrollee.
This chart shows the percentage worried and concerned about medical care and how it has increased in just 2 years. As agents, we must be cognit of their concern and future financial needs when recommending long term products.
Here is a link to the Kaiser report: