Investors, Teenage Girls and Sheep

Investors, teenage girls and sheep, what do they all have in common? Investors read about a hot mutual fund and buy, the problem is the results are from past performance. Hot mutual funds share results that have already happened, the new investors merely shrink the returns. The new owners of the mutual fund have probably missed the boat.

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People are predictable in so many ways.

What one person can (and usually does) affects how another person reacts and takes action. Carl Richard’s fabulous illustration says it all.

Investors, teenage girls, and sheep, what do they all have in common?

Investors read about a hot mutual fund and buy; the results are from past performance. Hot mutual funds share results that have already happened, and the new investors merely shrink the returns. The new owners of the mutual fund have probably missed the boat.

Teenage girls that don’t even need any explanation.

Sheep, ever see a flock in a field? Where one goes, the rest will follow; that is why sheepdogs are so effective, they control one sheep, and the rest will fall in step.

When it comes to money, following the pack can mean investing without a real plan. Be honest with yourself, know what goals you are trying to accomplish, and set a course.

Carl Richards and his wonderful drawings can be found at www.behaviorgap.com; please visit and enjoy.

About syndicated columnists

CFF®, CLTC®, LACP, NSSA®
Syndicated Columnists is a National organization committed to a fully transparent approach to money management. Providing original content aimed at the financial market, their articles are diverse, easy to understand, and targeted to the average reader. These columnists pool and share article information to provide the highest quality experience for their readers.

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