Why Good Intentions Don’t Pay the Bills (And How to Fix That)

About Dave & Kendra Rone

Dave & Kendra Rone have enjoyed hosting various community education workshops and events throughout their ten years in the insurance and annuity industry. Their greatest benefit has been keeping in touch with the concerns and questions of their customers as they approach and plan for their respective retirements. Above all else, they have found that their service is uniquely tailored to educate individuals about the current environment in the retirement landscape to better prepare them for the complexities that lie ahead.

Financial planning often feels like an uphill climb. We understand the fundamentals: save early, avoid debt, build an emergency fund… However, translating that knowledge into consistent action is where we stumble. 

Why does this disconnect exist?

The Pain Paradox

The answer lies in a complex interplay of psychology and perception. We tend to heavily prioritize minimizing immediate pain over maximizing future gains. Financial choices come wrapped in layers of pain:

  • The Pain of Now: Confronting finances forces us to tackle expenses, budgets, and potentially uncomfortable truths about our spending habits.
  • The Pain of Action: Investing time and energy into researching strategies, contacting professionals, or making lifestyle adjustments feels burdensome.
  • The Pain of the Unknown: Market volatility, the risk of making the ‘wrong’ choice, and even confronting our own mortality when it comes to estate planning create anxiety.

Contrast this with the pain of inaction. While potentially severe, consequences like running out of money in retirement or leaving loved ones in a legal tangle are distant and abstract. This creates a dangerous illusion of ‘no pain’.

The Power of Imagination & The Value Equation

To overcome this inertia, we must reframe how we visualize financial choices. Consider the Value Equation concept:

(Dream Outcome x Likelihood of Achievement) / (Effort & Sacrifice x Time Delay)

Let’s apply it to saving for retirement:

  • Dream Outcome: Visualize your ideal retirement. Travel? Hobbies? A comfortable, stress-free life? Quantify the money needed to achieve that. Suddenly, the future feels more tangible.
  • Likelihood of Achievement: Compound interest is powerful. Small, consistent contributions yield huge returns over time. Researching reputable investment options increases confidence.
  • Effort & Sacrifice: Start small, even $20 a week. Automate it to remove willpower. Cutbacks don’t have to be drastic; minor shifts add up.
  • Time Delay: The earlier you start, the less dramatic the sacrifices need to be. Emphasize how action today brings your dreams closer.

Tipping The Scales

Re-evaluating the Value Equation helps us make conscious, rather than fear-driven, choices:

  • Address Underlying Anxieties: Worried about market fluctuations? A financial advisor may help design a risk-appropriate strategy.
  • Celebrate Milestones: Reward yourself for achieving goals, no matter how small. This creates positive reinforcement.
  • Seek Support: Financial advisors, online forums, or even confiding in a trusted friend may provide accountability and guidance.

Beyond Willpower

True financial well-being isn’t just about knowing what to do – it’s about overcoming the unseen barriers that hold us back. By understanding the psychology behind our money habits and proactively shifting our perceptions of pain and gain, we may break the cycle. Remember:

  • Small Steps, Big Impact: Consistency matters more than dramatic gestures.
  • Future You Will Thank You: The pain of action fades, the regret of inaction lingers.
  • It’s Never Too Late: Even if you feel behind, every action makes a difference.

By acknowledging the emotional aspects of money and harnessing the power of imagination, we may transform our financial behavior and build a future where ‘shoulds’ turn into ‘dones’.


Embrace the journey towards financial wellness by breaking free from the cycle of inaction. Contact a trusted advisor today to transform your good intentions into tangible results and secure the future you imagine.

Many people have learned about the power of using the Safe Money approach to reduce volatility. Our Safe Money Guide is in its 20th edition and is available for free.  

It is an Instant Download.  Here is a link to download our guide: 

Safe Money Guide – Annuity.com

About Dave & Kendra Rone

Dave & Kendra Rone have enjoyed hosting various community education workshops and events throughout their ten years in the insurance and annuity industry. Their greatest benefit has been keeping in touch with the concerns and questions of their customers as they approach and plan for their respective retirements. Above all else, they have found that their service is uniquely tailored to educate individuals about the current environment in the retirement landscape to better prepare them for the complexities that lie ahead.

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Content in our posted articles is deemed to be accurate but topics, facts and laws can change. It is always a good idea to verify facts before making decisions. Always seek authorized and professional advice regarding financial decisions which includes investing, annuity purchases, tax planning, changes in a financial portfolio and retirement planning.

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