In the aftermath of our most recent election it seems you cannot turn on the television or go online without seeing one story after the other quoting “anonymous sources” as the source of the information being circulated.
Unfortunately, as we have seen time after time the “anonymous sources” oftentimes are found to be peddling false (or fake) stories. By the time that is found out the damage has already been done and the retractions or corrections are never given the same coverage as the original story was given. For ordinary people like you and me, it makes it very hard to know whom to believe and who is telling the truth. As we have discovered there are people in all walks of life with an agenda who are not above making up stories to discredit someone else.
As despicable as this is in politics that is not the only place where this type of “anonymous source” is used as a tool to deceive people and further whatever agenda these deceivers may be promoting.
Today with everyone doing most of their research online getting to the top of the listings on Google is the only thing that matters. But getting a high ranking on Google does not mean that the site is trustworthy or honest.
As an example, Bill O’Reilly, on Fox News, did a segment on the worst websites in America, and he had his guests explain their choices for the absolute worst websites.
The first one they mentioned is a site called “Rip-off Report” and the commentators labeled it as a pure extortion company. They post “anonymous sources” to discredit legitimate businesses and there is no way to rebut these claims as this segment explains.
Using Freedom of Speech as their defense, this site allows anyone to say anything disparaging about any company or product, and it does not have to be substantiated. The party being attacked has no recourse except to pay thousands of dollars to the owner of the site to try to rebut those allegations, and even then, the damaging and false information remains on the site.
Because Google still ranks them so highly through SEO (Search Engine Optimization), it doesn’t matter that “Rip-off Report” has an F Rating from the BBB or that they have had so many complaints and lawsuits filed against them, they still get high exposure.
Bill O’Reilly Ripoff Report– Worst Websites in America https://youtu.be/tKEounexll0
Why do people spread false information online? Well, of course, there are many reasons- disgruntled former employees, companies looking to discredit their competition, someone trying to push an opposite agenda, or just someone wanting to create havoc. Because you can remain anonymous online and no one can verify what you post, it is easy for anyone to create confusion and mislead people.
And when it comes to your finances this can be a very severe problem. Anyone can put up a fancy website and appear to look very trustworthy. But how can you know for sure that your hard-earned money is going to be safe with them?
First I would avoid all the “anonymous sources” that you will encounter. I would suggest going to independent third-party sources that you can verify. If you are dealing with a licensed professional you may want to see their license and make sure they are in good standing with the department that regulates them.
Find out how long they have been in business and what their track record is. You can check their rating with the Better Business Bureau and see if they belong to any professional associations. In my profession, one of the strongest is NAIFA (National Association of Insurance and Financial Advisors) the oldest (since 1890) professional association in the Financial Services Industry. Another strong resource to consult with is the National Ethics Association (NEA) which monitors businesses in all walks of life.
The companies who sign up with NEA must go through a seven-year background check just to be admitted and they must go through that same background check every year to make sure they still have no criminal or civil suits or complaints. These are “legitimate sources” and not just “anonymous sources” and they should help steer you in the right direction.
The bottom line is that you should do your due diligence and not just rely on Google rankings! Finally, with the new DOL (Department of Labor) Ruling creating new Fiduciary Guidelines for those of us in the Insurance Industry this should also help to give you confidence that your Best Interests are the primary concern of your Agent.